Stop throwing money at PPC and seeing what sticks

Categories: Marketing, Pay Per Click

This article is more of a Public Service Announcement for people just starting to play around in PPC.

Bird's Eye View:
  1. Understand what negative keywords are, add them to your PPC account and add to the list regularly. 
  2. Create PPC Audit Landing Pages for each marketing program
  3. Use UTMs
  4. Use more than just Google Analytics 
  5. Item 5
  6. Item 6
  7. Item 7
  8. Item 8

Negative Keywords

Negative Keywords1 are a way to make sure that your ads aren't just adding to Google revenues.

2016 — Alphabet, the parent company of Google, was noted to have 79.3 billion in advertising revenue. How much of that can be attributed to the collective inefficiencies in PPC's budgets? This wasteful spending habit is an unknown but assumed to be a significant portion of their total revenue.

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PPC Landing Pages

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Use UTMs

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Use more than just Google Analytics

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Item 5

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Item 6

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Item 7

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Item 8

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Sources
  1. Negative Keywords: A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match. — Source: Google Support

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About Bryan Glanz

Hi, I am Bryan Glanz. I'm a self-taught programmer with a penchant for Digital Marketing and Data Analytics.

I have worked with Fortune 500 companies, to SMB's, Non-profits and everything in between. I just like a good challenge...